A SHOW OFYOUR OWNON SNAPCHAT.
Discover is Snapchat's curated, partner-only feed — and Shows are the episodic series that live there. You cannot simply upload to it. We get your brand approved, cut your catalogue into episodes and run the channel.
- DiscoverThe curated publisher feed — premium, full-screen vertical video sitting beside major media brands.2015publisher feed since
- Snapchat ShowsEpisodic series built for mobile: short episodes, recurring audiences, ad breaks between them.3–5min episodes
- SpotlightSnapchat's short-form discovery surface, where new viewers find your content and roll into your show.Shortform reach
- Public ProfileA permanent home for your brand on Snapchat, with subscribers, saved stories and your full catalogue.Ownedaudience
Partner-only access
Discover and Shows are not open to everyone. Content partners upload through Snap's content management system, and every brand has to be approved in advance. We run that side for you.
Built for a young audience
Snapchat's audience skews far younger than YouTube or Facebook. Your existing work reaches a demographic most creators never touch.
Ads between the story
Snap places ads between Snaps in a story and inside Spotlight, and shares the revenue. Episodic shows keep viewers returning, which is what pays.
Reformatting handled
Everything has to be vertical, mobile-first and inside Snap's content guidelines. We cut, caption, package and schedule — you send the source files.
WAIT FOR AN INVITE, OR COME IN AS A PUBLISHER
Snap Star & Monetization Program
Invite-only. Snap looks for roughly 50,000 followers, 15,000 hours of view time over 28 days with a meaningful share from Spotlight, Snap Star verification and a clean compliance record. Snap never charges for an invite.
Content partner on Discover
Brands and media companies upload through Snap's partner CMS instead of waiting for an invite. That is the door we open for you — approved brand, approved content, distribution handled.
Send us your catalogue. We assess whether it can carry a recurring Snapchat show.
One distribution agreement covering rights, revenue split and payout cycle.
We take your brand through Snap's partner application and compliance review.
We cut your content into vertical episodes, title cards, thumbnails and a show format.
Episodes go live on a schedule, monetised, and we optimise and pay out monthly.